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Resources & Insights
![An Evolutionary Tale](https://static.wixstatic.com/media/bef693_32c141038a1e463f865240594702526e~mv2.png/v1/fill/w_321,h_241,fp_0.50_0.50,q_95,enc_auto/bef693_32c141038a1e463f865240594702526e~mv2.webp)
3 min read
An Evolutionary Tale
A significant transformation has unfolded over the past few years in the dynamic landscape of television. The shift from traditional...
![Understanding MFA](https://static.wixstatic.com/media/bef693_3d09bebdf4024e858db9cfb6a95f3f94~mv2.png/v1/fill/w_321,h_241,fp_0.50_0.50,q_95,enc_auto/bef693_3d09bebdf4024e858db9cfb6a95f3f94~mv2.webp)
3 min read
Understanding MFA
The dialogue around Made For Advertising (MFA) websites has garnered significant attention in programmatic advertising. These sites,...
![Artificial Intelligence (AI) vs. Machine Learning (ML) - Understanding the Differences](https://static.wixstatic.com/media/bef693_3920b86b050c4e939bd3e89b2a626c39~mv2.png/v1/fill/w_321,h_241,fp_0.50_0.50,q_95,enc_auto/bef693_3920b86b050c4e939bd3e89b2a626c39~mv2.webp)
3 min read
Artificial Intelligence (AI) vs. Machine Learning (ML) - Understanding the Differences
Here at SpotlightIQ, we are big believers in utilizing Artificial Intelligence (AI) in campaign work and the company's day-to-day...
![What is FEP (Free Episode Player)? - The Future of Advertising](https://static.wixstatic.com/media/bef693_76714dc1afe2497994b3a22af562a905~mv2.png/v1/fill/w_321,h_241,fp_0.50_0.50,q_95,enc_auto/bef693_76714dc1afe2497994b3a22af562a905~mv2.webp)
2 min read
What is FEP (Free Episode Player)? - The Future of Advertising
How we consume content has dramatically changed in today's rapidly evolving media landscape. One significant player in this...
![What is FAST (Free Ad Supported TV)? - The Future of Advertising](https://static.wixstatic.com/media/bef693_2c092e0e117c498190ffbfcc5d2a46d5~mv2.png/v1/fill/w_321,h_241,fp_0.50_0.50,q_95,enc_auto/bef693_2c092e0e117c498190ffbfcc5d2a46d5~mv2.webp)
3 min read
What is FAST (Free Ad Supported TV)? - The Future of Advertising
FAST, or Free Ad-Supported Television, represents a significant evolution in how we consume television content in the digital era. It's a...
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![10 Tips for Choosing a CTV Partner](https://static.wixstatic.com/media/e30997dd329742c89c8b45aa62544085.jpg/v1/fill/w_321,h_241,fp_0.50_0.50,q_90,enc_auto/e30997dd329742c89c8b45aa62544085.webp)
4 min read
10 Tips for Choosing a CTV Partner
The OTT landscape can be a complex one to navigate. Consumers have a dizzying choice of platforms to consume their favorite content....
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![What is CTV (Connected TV)? - The Future of Advertising](https://static.wixstatic.com/media/bef693_3a29cc5c2ca947c181c2d8101b79ce16~mv2.jpg/v1/fill/w_321,h_241,fp_0.50_0.50,q_90,enc_auto/bef693_3a29cc5c2ca947c181c2d8101b79ce16~mv2.webp)
3 min read
What is CTV (Connected TV)? - The Future of Advertising
SpotlightIQ can help you win at Connected TV. Let's start a conversation today. In the digital transformation era, traditional...
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![What is OTT (Over-The-Top)? - The Future of Television](https://static.wixstatic.com/media/11062b_b855fdaf9d4f449b8b4d32df72a0684f~mv2.jpeg/v1/fill/w_321,h_241,fp_0.50_0.50,q_90,enc_auto/11062b_b855fdaf9d4f449b8b4d32df72a0684f~mv2.webp)
3 min read
What is OTT (Over-The-Top)? - The Future of Television
In today's rapidly evolving digital landscape, how we consume television and video content has undergone a revolutionary transformation. ...
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