An Evolutionary Tale
A significant transformation has unfolded over the past few years in the dynamic landscape of television. The shift from traditional...
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Resources & Insights
Mar 133 min
Understanding MFA
The dialogue around Made For Advertising (MFA) websites has garnered significant attention in programmatic advertising. These sites,...
Mar 113 min
Artificial Intelligence (AI) vs. Machine Learning (ML) - Understanding the Differences
Here at SpotlightIQ, we are big believers in utilizing Artificial Intelligence (AI) in campaign work and the company's day-to-day...
Feb 272 min
What is FEP (Free Episode Player)? - The Future of Advertising
How we consume content has dramatically changed in today's rapidly evolving media landscape. One significant player in this...
Feb 273 min
What is FAST (Free Ad Supported TV)? - The Future of Advertising
FAST, or Free Ad-Supported Television, represents a significant evolution in how we consume television content in the digital era. It's a...
Jan 314 min
10 Tips for Choosing a CTV Partner
The OTT landscape can be a complex one to navigate. Consumers have a dizzying choice of platforms to consume their favorite content....
Jan 303 min
What is CTV (Connected TV)? - The Future of Advertising
SpotlightIQ can help you win at Connected TV. Let's start a conversation today. In the digital transformation era, traditional...
Jan 293 min
What is OTT (Over-The-Top)? - The Future of Television
In today's rapidly evolving digital landscape, how we consume television and video content has undergone a revolutionary transformation. ...
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