Resources & Insights

Artificial Intelligence (AI) plays a pivotal role in crafting marketing strategies, particularly in paid advertising on platforms like...

Strategic allocation of marketing budgets has become increasingly crucial. Ongoing technical issues at Meta have caused disruptions and...

Connected TV (CTV) has emerged as a significant player in the evolving digital marketing landscape, presenting brands with unique...

As advertisers in today's fast-evolving digital landscape, understanding the shift towards ad-supported subscription tiers in streaming...

In today's fast-evolving advertising world, the shift towards digital platforms is continually steaming ahead. When choosing between...

A significant transformation has unfolded over the past few years in the dynamic landscape of television. The shift from traditional...

The dialogue around Made For Advertising (MFA) websites has garnered significant attention in programmatic advertising. These sites,...

Here at SpotlightIQ, we are big believers in utilizing Artificial Intelligence (AI) in campaign work and the company's day-to-day...