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Outdated Metrics Don’t Tell the Full Story
Local advertisers are often shown impressions, viewability, and completion rates — but these metrics are just fluff in today’s CTV environment.
Every ad plays to the end. Every ad is “viewable.”
But what really happened after it ran?
If your current reporting doesn’t help you make better decisions, it’s not helping at all.
We Help You Understand What’s Working — and What’s Wasted
SpotlightIQ delivers campaign strategies grounded in performance insights, so you can:
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Target more precisely in your local market
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Understand the actions viewers take after seeing your ads
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Make adjustments that boost ROI — not just impressions
No fluff. Just smarter CTV.
Smarter TV Campaigns for Local Businesses
Whether you manage one location or dozens, we build and optimize CTV strategies tailored to your geography, audience, and goals.
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Smarter targeting
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Transparent performance reviews
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Local impact you can feel, not just see on a spreadsheet
Auto Dealerships
Restaurants
Real
Estate
Health
&
Wellness
Home
Services
What You Usually Get
What We Focus On
Impressions & Completion Rates
"Set it and forget it" Plans
One-size-fits-all strategy
Measurable Business Outcomes
Active Optimization & Targeting
Campaigns Tailored to Your Audience
Let’s Talk About Making Your TV Budget Work Harder
Tell us a bit about your business, and we’ll reach out to share how modern CTV strategies can drive real results — no pressure, just insights.
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