SpotlightIQ Customized Solutions
Simply put, we run Connected TV (CTV) or Over-The-Top (OTT) campaigns designed to achieve actual business goals. We help you connect with your customers, both incremental and current, in the laid-back living room environment. The next step is to extend the journey and reach the same audience via their other internet-connected devices. All this is done through a laser-focused lens utilizing the best programmatic media technology.
Problems We Solve
for Brands
We work side by side with your in-house team or your agency partner. Our goal is to connect you to your customers through CTV advertising. Not protecting turf.
Achieve Real Business Goals
Challenge:
Off-The-Shelf Platform Optimization Built to Beat Platform Goals
Our Solution:
Implement custom bidding algorithms designed to optimize KPIs such as LTV or Brand Lift in real time
Quickly Increase ROI
Challenge:
Reduce Wasted Impressions
Our Solution:
Implement current customer suppression lists and control reach/frequency across Linear & CTV campaigns to ensure incremental audiences do not see the same ads over and over.
Increase Team Efficiency
Challenge:
Test & Expand Strategy with a Busy Team
Our Solution:
Work as part of in-house team to deliver results and seamlessly communicate
Trusting Partners
Challenge:
Ensuring All Partners Communicate & Collaborate
Our Solution:
We work together with internal stakeholders, agency partners, and measurement/attribution vendors to maximize efficiency and increase ROI
Spotlight SCORE
Introduction & Methodology
We created the Spotlight Score to help identify video advertising opportunities and challenges. Our belief is all brands can benefit from the knowledge our team gained across hundreds of campaign executions. Decades of experience will be distilled down to specific strategic and tactical recommendations.
Take just five minutes to complete and we will email your Spotlight Score to see how you stack up, no meeting necessary!
How is your Score determined? We take your answers and calculate using a proprietary scoring model. After benchmarking against our dataset, we will provide you with our perspective on where you stand and action items to work on.
Get Started
Reach More Customers Through CTV
Meet with our team to uncover your customized approach to CTV. Discover how SpotlightIQ can drive better results.
Schedule a meeting today and learn how SpotlightIQ can help you:
- " Reach incremental customers
- " Measure the customer journey from CTV ad view, to website visit, to conversion
- " Utilize First Party Data to achieve true business results