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Problems We Solve
We work side by side with your in-house team or your agency partner. Our goal is to connect you to your customers through CTV advertising. Not protecting turf.
Achieve Real Business Goals
Challenge: Off-The-Shelf Platform Optimization Built to Beat Platform Goals
Our Solution: Implement custom bidding algorithms designed to optimize KPIs such as LTV or Brand Lift in real time
Quickly Increase ROI
Challenge: Reduce Wasted Impressions
Our Solution: Implement current customer suppression lists and control reach/frequency across Linear & CTV campaigns to ensure incremental audiences do not see the same ads over and over.
Connecting Dots
Challenge: Understanding CTV Beyond Vanity Metrics
Our Solution: We provide insights showing customer path from CTV ad view, to site visit, to conversion, and beyond.
Trusting Partners
Challenge: Ensuring All Partners Communicate & Collaborate
Our Solution: We work together with internal stakeholders, agency partners, and measurement/attribution vendors to maximize efficiency and increase ROI
BRAND GROWTH STARTS HERE
Connect the dots from top of the funnel to the bottom. SpotlightIQ goes beyond vanity metrics and provides insights uncovering where to find new customers, how to move them to action, and how CTV can impact cross channel.
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Led by programmatic experts with decades of experience, our team will supercharge your brand growth.
YOUR AD HERE
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