Problems We Solve
CTV's unique market position and full-funnel impact present both incredible opportunity and unique challenges. Here are the biggest hurdles to CTV mastery - and how we overcome them.
Real Business Impact
We go far beyond off-the-shelf optimization and implement custom bidding algorithms that increase LTV, Brand Lift, and more in real time.
ROI Optimization
We reduce costly, wasted impressions by implementing current customer suppression lists and optimizing reach and frequency across Linear & CTV campaigns.
Down-Funnel Integration
Vanity metrics do not equal business growth. We provide insights showing customer path from CTV ad view, to site visit, to conversion, and beyond.
Partner Fragmentation
We don't play politics or protect turf. Instead, we work with internal stakeholders, agency partners, and measurement/attribution vendors to maximize efficiency and increase holistic ROI.
BRAND GROWTH
GOES BIG SCREEN
Better branding and advanced measurement translate into business growth. SpotlightIQ is the only CTV partner who can show your brand where to find new customers, how to move them to action, and how CTV influences growth across your full media portfolio.
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