A buyer's guide to choosing a CTV advertising platform. Learn what to evaluate across inventory, targeting, measurement, and pricing, plus a B2B-specific checklist and a practical framework for testing platforms before you commit.
See how brands actually use CTV advertising. Real campaign examples across B2B, DTC, local business, and enterprise, plus the ad formats, targeting strategies, and results that make them work.
Connected TV (CTV) explained for B2B marketers. Learn how CTV advertising works, B2B vs B2C differences, account-based targeting strategies, and how to integrate CTV with your ABM programs.
Impression-based marketing is reshaping media strategy. See why clicks fall short and how CTV and programmatic can thrive in a more accurate measurement era.
Discover why live sports advertising on CTV is a game-changer for local businesses. Learn how targeting and measurement make it effective and affordable.
Discover 10 key lessons from SpotlightIQ's Ultimate CTV Start-Up Guide and fast-track your success in the booming world of Connected TV advertising.
Unlock the true impact of CTV advertising with holdout tests and cross-channel analysis to boost SEO, paid search, social, and offline campaign performance.
B2B advertisers can benefit from CTV. Learn some of the basics and what a B2B advertiser needs before diving in. Geo-based incrementality testing is also key.
Loss of cookie signals can have a big impact on brands in the digital advertising space. CTV advertising can provide a strategic alternative to cookie-dependent channels.
Third-party cookies are disappearing, but CTV never needed them. Here's how cookieless targeting works in connected TV advertising, and what it means for your campaigns.
Brands of all sizes increasingly turn to data-driven advertising to stay relevant and practical in today's competitive landscape. The precision of robust data analytics enables marketers to make in...
Utilizing AI models in marketing is only as good as the humans training the models. Marketers need to understand the impact of issues like bias when using AI.
The recent trend of glitches in Meta's advertising platform are giving marketers reason to look for alternatives. CTV advertising is an excellent alternative.
CTV advertising can be a performance marketing channel. Gain the reach and exposure of linear television with a all digital approach.
As advertisers in today's fast-evolving digital landscape, understanding the shift towards ad-supported subscription tiers in streaming platforms is critical. This move, exemplified by Amazon Prime...
CTV and linear TV advertising serve different purposes. Here's how targeting, measurement, cost, and audience reach compare, plus when each makes sense for B2B and B2C brands.
A discussion of the evolution of Linear TV to Connected TV. It's important to understand the impact on advertising and the audience generational differences.
The dialogue around Made For Advertising (MFA) websites has garnered significant attention in programmatic advertising. These sites, typically recognized for their ad-centric content and strategies...
Here at SpotlightIQ, we are big believers in utilizing Artificial Intelligence (AI) in campaign work and the company's day-to-day operations. Machine Learning (ML) is another term important to adve...
FEP (Full Episode Player) is premium streaming inventory where viewers watch complete TV episodes with ads. Learn how FEP works, why advertisers prefer it, and how it fits into CTV campaigns.
FAST (Free Ad-Supported Streaming Television) channels like Tubi, Pluto TV, and the Roku Channel are reshaping how viewers watch TV and how advertisers reach them. Here's what you need to know.
The OTT landscape can be complex. Here are ten things to think about when choosing a CTV advertising partner.
OTT is the content. CTV is the screen. Here's what that distinction means for ad buying, targeting, and measurement, and why advertisers should care about CTV more than the acronym debate.
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