Impression-based marketing is poised to change your approach for the better
Impression-based marketing is reshaping media strategy. See why clicks fall short and how CTV and programmatic can thrive in a more accurate measurement era.
3 min read
Resources & Insights
Live Sports and Local Advertising
Discover why live sports advertising on CTV is a game-changer for local businesses. Learn how targeting and measurement make it effective and affordable.
4 min read
10 Big Takeaways from SpotlightIQ's Ultimate CTV Start-Up Guide
Discover 10 key lessons from SpotlightIQ's Ultimate CTV Start-Up Guide and fast-track your success in the booming world of Connected TV advertising.
5 min read
How to Measure the True Value of CTV Campaigns
Unlock the true impact of CTV advertising with holdout tests and cross-channel analysis to boost SEO, paid search, social, and offline campaign performance.
4 min read
CTV for B2B: A Primer
B2B advertisers can benefit from CTV. Learn some of the basics and what a B2B advertiser needs before diving in. Geo-based incrementality testing is also key.
6 min read
Cookie Signal Loss & The CTV Advantage
Loss of cookie signals can have a big impact on brands in the digital advertising space. CTV advertising can provide a strategic alternative to cookie-dependent channels.
3 min read
Cookieless Targeting in Connected TV
As Connected TV (CTV) continues redefining how audiences consume content, marketers face unique challenges and opportunities to reach their target audiences. One key aspect distinguishing CTV adver...
5 min read
First-Party vs. Third-Party Data
Brands of all sizes increasingly turn to data-driven advertising to stay relevant and practical in today's competitive landscape. The precision of robust data analytics enables marketers to make in...
4 min read
Leaning on AI is Only as Good as the Trainer
Utilizing AI models in marketing is only as good as the humans training the models. Marketers need to understand the impact of issues like bias when using AI.
4 min read
The Great Social Media Shift (to CTV)
The recent trend of glitches in Meta's advertising platform are giving marketers reason to look for alternatives. CTV advertising is an excellent alternative.
3 min read
CTV and Performance Marketing
CTV advertising can be a performance marketing channel. Gain the reach and exposure of linear television with a all digital approach.
4 min read
Streaming Platform Ads - Coming Full Circle
As advertisers in today's fast-evolving digital landscape, understanding the shift towards ad-supported subscription tiers in streaming platforms is critical. This move, exemplified by Amazon Prime...
3 min read
Linear vs. CTV Advertising - Pros & Cons
In today's fast-evolving advertising world, the shift towards digital platforms is continually steaming ahead. When choosing between Linear TV and Connected TV advertising, the decision extends bey...
4 min read
An Evolutionary Tale - From Linear TV to Connected TV
A discussion of the evolution of Linear TV to Connected TV. It's important to understand the impact on advertising and the audience generational differences.
4 min read
Understanding MFA
The dialogue around Made For Advertising (MFA) websites has garnered significant attention in programmatic advertising. These sites, typically recognized for their ad-centric content and strategies...
4 min read
Artificial Intelligence (AI) vs. Machine Learning (ML) - Understanding the Differences
Here at SpotlightIQ, we are big believers in utilizing Artificial Intelligence (AI) in campaign work and the company's day-to-day operations. Machine Learning (ML) is another term important to adve...
5 min read
What is FEP (Free Episode Player)? - The Future of Advertising
How we consume content has dramatically changed in today's rapidly evolving media landscape. One significant player in this transformation is the Full Episode Player (FEP), an important term in the...
3 min read
What is FAST (Free Ad Supported TV)? - The Future of Advertising
FAST, or Free Ad-Supported Television, represents a significant evolution in how we consume television content in the digital era. It's a digital media platform offering free television content, wi...
4 min read
10 Tips for Choosing a CTV Partner
The OTT landscape can be complex. Here are ten things to think about when choosing a CTV advertising partner.
4 min read
What is CTV (Connected TV)? - The Future of Advertising
Connected TV is a fast growing way for brands to reach new consumers. Reaching an audience that is already in a lean back environment and paying attention.
4 min read
Understanding OTT: The Future of Television
In today's rapidly evolving digital landscape, how we consume television and video content has undergone a revolutionary transformation. One term increasingly mentioned in this shift is "OTT&...
4 min read
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