Resources & Insights

Cookie Signal Loss & The CTV Advantage

Last week we focused on targeting. But this week we wanted to back up a bit and think about what cookie signal loss can mean for brands....

Cookieless Targeting in Connected TV

As Connected TV (CTV) continues redefining how audiences consume content, marketers face unique challenges and opportunities to reach...

First-Party vs. Third-Party Data

Brands of all sizes increasingly turn to data-driven advertising to stay relevant and practical in today's competitive landscape. The...

Leaning on AI is Only as Good as the Trainer

Artificial Intelligence (AI) plays a pivotal role in crafting marketing strategies, particularly in paid advertising on platforms like...

The Great Social Media Shift (to CTV)

Strategic allocation of marketing budgets has become increasingly crucial. Ongoing technical issues at Meta have caused disruptions and...

CTV and Performance Marketing

Connected TV (CTV) has emerged as a significant player in the evolving digital marketing landscape, presenting brands with unique...

Streaming Platform Ads - Coming Full Circle

As advertisers in today's fast-evolving digital landscape, understanding the shift towards ad-supported subscription tiers in streaming...

Linear vs. CTV Advertising - Pros & Cons

In today's fast-evolving advertising world, the shift towards digital platforms is continually steaming ahead. When choosing between...