Connected TV (CTV) explained for B2B marketers. Learn how CTV advertising works, B2B vs B2C differences, account-based targeting strategies, and how to integrate CTV with your ABM programs.
Impression-based marketing is reshaping media strategy. See why clicks fall short and how CTV and programmatic can thrive in a more accurate measurement era.
Discover why live sports advertising on CTV is a game-changer for local businesses. Learn how targeting and measurement make it effective and affordable.
Discover 10 key lessons from SpotlightIQ's Ultimate CTV Start-Up Guide and fast-track your success in the booming world of Connected TV advertising.
Unlock the true impact of CTV advertising with holdout tests and cross-channel analysis to boost SEO, paid search, social, and offline campaign performance.
B2B advertisers can benefit from CTV. Learn some of the basics and what a B2B advertiser needs before diving in. Geo-based incrementality testing is also key.
Loss of cookie signals can have a big impact on brands in the digital advertising space. CTV advertising can provide a strategic alternative to cookie-dependent channels.
As Connected TV (CTV) continues redefining how audiences consume content, marketers face unique challenges and opportunities to reach their target audiences. One key aspect distinguishing CTV adver...
Brands of all sizes increasingly turn to data-driven advertising to stay relevant and practical in today's competitive landscape. The precision of robust data analytics enables marketers to make in...
Utilizing AI models in marketing is only as good as the humans training the models. Marketers need to understand the impact of issues like bias when using AI.
The recent trend of glitches in Meta's advertising platform are giving marketers reason to look for alternatives. CTV advertising is an excellent alternative.
CTV advertising can be a performance marketing channel. Gain the reach and exposure of linear television with a all digital approach.
As advertisers in today's fast-evolving digital landscape, understanding the shift towards ad-supported subscription tiers in streaming platforms is critical. This move, exemplified by Amazon Prime...
In today's fast-evolving advertising world, the shift towards digital platforms is continually steaming ahead. When choosing between Linear TV and Connected TV advertising, the decision extends bey...
A discussion of the evolution of Linear TV to Connected TV. It's important to understand the impact on advertising and the audience generational differences.
The dialogue around Made For Advertising (MFA) websites has garnered significant attention in programmatic advertising. These sites, typically recognized for their ad-centric content and strategies...
Here at SpotlightIQ, we are big believers in utilizing Artificial Intelligence (AI) in campaign work and the company's day-to-day operations. Machine Learning (ML) is another term important to adve...
How we consume content has dramatically changed in today's rapidly evolving media landscape. One significant player in this transformation is the Full Episode Player (FEP), an important term in the...
FAST, or Free Ad-Supported Television, represents a significant evolution in how we consume television content in the digital era. It's a digital media platform offering free television content, wi...
The OTT landscape can be complex. Here are ten things to think about when choosing a CTV advertising partner.
In today's rapidly evolving digital landscape, how we consume television and video content has undergone a revolutionary transformation. One term increasingly mentioned in this shift is "OTT&...
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