CTV
Growth
Architects

CTV will be your favorite growth channel – with the right partner.

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The Real Opportunity of CTV?

TV-sized branding, digital targeting and privacy-safe measurement.
The ability to lift every other channel – with net-new customer acquisition.
Lower CACs in integrated campaigns with traditional performance channels.
Ability to test creative and messaging without huge media buys.
Huge range of content placements available.
Still under-utilized in the digital media landscape, with early-adoption costs still available.

Why SpotlightIQ?

All the inventory and none of the rigidity of bigger CTV platforms.
Liaisons between agencies and brands looking for win-win-win results, not politics.
White-glove support for brands without deep programmatic expertise.
Cookie-free targeting of key geos.
A secondary goal to develop CTV expertise in your marketing team.

Business partners who deliver real, verifiable reporting of CTV’s ROI and cross-channel lift.
Over three decades of programmatic and agency experience.
The ability to say not just what happened, but why it happened.
KPI transparency and customized solutions – including recommendations for when not to spend.

Results You Can Expect

Examples of past wins

ACQUIRE
NEW USERS

235%

Targeted desirable geos and through optimizations improved consideration

LOWER
OVERALL CAC

29%

Using custom bidding algorithms, drove down CAC while reaching incremental customers

SUPERCHARGE
SEARCH

94%

Connected TV drove improvement in
Search CTR within specific geos

INCREASE
ROAS

26%

Through Audience Shaping and Inventory Curation, drove improvement in ROAS

Benefits of SpotlightIQ's CTV Platform

Measurement

Understand ROI and make decisions based on how campaigns are directly impacting your bottom line. Gain insights to understand what is impacting success.

Audience

As opposed to linear TV advertising (Broad), CTV advertising (Specific) enables you to target your consumer via device or household with a specific message.

Attribution

Learn how your audience moves from watching an ad on their TV to visiting your website, or how a retargeting message delivered to their mobile device led to conversion.

Where Do Your Ads Show?

We have access to all the premium inventory brands expect – and we know where to look to find your highest-value new audiences.

Audience
Discovery
Engine

Use our platform to discover cookieless targeting segments using Zip Codes, census, and demographic data to find top indexing areas. Then we match top publishers and content for a curated approach.

How Will SpotlightIQ Help You Monetize the Big Screen?

The Spotlight OS, informed by decades of programmatic media experience, delivers precision targeting and messaging, next-gen optimization, and actionable insights into what’s working, what’s not, and why. We’ll take your CTV data out of a silo and tie it to bottom-line results so you can understand its true impact on your marketing campaigns.

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Audience Shaping

Our 1PD1 approach uses your website, CRM, and sales data and uses 3rd-party data to fill in gaps. The result: no fluffy or fraudulent impressions.

Custom Bidding Algorithms

With your own data powering the decisioning engines, we deploy more refined optimization levers than your competitors are leveraging.

Supply Curation

Open Marketplace and Off-the-Shelf PMPs pump up costs – and waste. Spotlight sculpts the right inventory portfolio at the right scale to spend where it counts for your brand goals.

Insights Delivery

We don’t deliver charts and graphs; we deliver answers and insights. You’ll know where and why your messaging resonates – and the impact it’s making on your bottom line.