CTV for Account-Based Marketing: Targeting & Measurement
How to use CTV as part of your ABM strategy. Build account lists for CTV targeting, sequence with sales outreach, and measure pipeline influence.
8 min readResources & Insights
Practical guides on CTV advertising, account-based targeting, and how B2B marketers are putting Connected TV to work.
How to Integrate CTV into Your B2B Marketing Channel Mix
When to add CTV to your B2B marketing mix, how it lifts paid search and social, and how to overcome targeting, scale, and measurement challenges.
8 min read
CTV Creative Strategy for B2B: How to Make Ads That Actually Work
B2B brands need a different approach to CTV creative. How to humanize complex products, test themes affordably, and manage ad fatigue with limited budgets.
6 min read
CTV vs. Programmatic Display: Which Works Better for B2B?
CTV and programmatic display compared for B2B marketers. Attention, targeting, measurement, and when to use each channel to reach decision-makers.
8 min read
B2B CTV Advertising: Target Decision-Makers on Premium Streaming
Target the buying committee at your named accounts on Hulu, Disney+, and ESPN. How account-based CTV works: list matching, household targeting, and pipeline measurement.
10 min read
5 CTV Advertising Examples: Real B2B and DTC Campaigns (2026)
5 real CTV advertising campaigns with targeting, creative, and results. B2B, DTC, and local examples from Hulu, Disney+, and other premium networks.
10 min read
CTV Advertising Platforms Compared: A B2B Buyer's Guide (2026)
Not all CTV platforms serve B2B. What to evaluate across inventory quality, account-level targeting, measurement, and pricing before you commit.
10 min read
What is CTV? Connected TV Advertising for B2B Marketers
What CTV is, how it works, and why B2B marketers are using it to reach buying committees on Hulu and Disney+. Targeting, measurement, and ABM integration.
8 min read
Impression-Based Marketing Will Change Your Approach
Impression-based marketing is reshaping media strategy. See why clicks fall short and how CTV and programmatic can thrive in a more accurate measurement era.
3 min read
Live Sports and Local Advertising
Discover why live sports advertising on CTV is a game-changer for local businesses. Learn how targeting and measurement make it effective and affordable.
4 min read
10 Big Takeaways from the Ultimate CTV Start-Up Guide
Discover 10 key lessons from SpotlightIQ's Ultimate CTV Start-Up Guide and fast-track your success in the booming world of Connected TV advertising.
5 min read
How to Measure the True Value of CTV Campaigns
Unlock the true impact of CTV advertising with holdout tests and cross-channel analysis to boost SEO, paid search, social, and offline campaign performance.
4 min read
CTV for B2B: A Primer on Account-Based Television
What B2B advertisers need to know before testing CTV. Set expectations, measure incrementality, and target accounts instead of demographics.
6 min read
Cookie Signal Loss & The CTV Advantage
Cookie signal loss is disrupting digital advertising. Learn why CTV is a strong alternative that does not depend on third-party cookies.
3 min read
Cookieless Targeting on CTV: A B2B Guide (2026)
CTV never had cookies. Here's how B2B advertisers use IP matching, device graphs, and account lists to run account-based campaigns on streaming TV.
9 min read
First-Party vs. Third-Party Data
First-party and third-party data serve different roles in advertising. Learn the key differences and how each data type shapes your CTV targeting strategy.
4 min read
Leaning on AI is Only as Good as the Trainer
Utilizing AI models in marketing is only as good as the humans training the models. Marketers need to understand the impact of issues like bias when using AI.
4 min read
The Great Social Media Shift (to CTV)
The recent trend of glitches in Meta's advertising platform are giving marketers reason to look for alternatives. CTV advertising is an excellent alternative.
3 min read
CTV and Performance Marketing
CTV advertising can be a performance marketing channel. Gain the reach and exposure of linear television with a all digital approach.
4 min read
Streaming Platform Ads - Coming Full Circle
Streaming platforms are embracing ad-supported tiers. Learn why this shift matters for advertisers and how to take advantage of new CTV inventory.
3 min read
Linear TV vs CTV Advertising: CPMs, Targeting, and ROI Compared (2026)
Linear TV vs CTV advertising side by side: CPMs, targeting precision, measurement, and ROI. Which channel reaches B2B decision-makers more efficiently in 2026.
7 min read
An Evolutionary Tale - From Linear TV to Connected TV
A discussion of the evolution of Linear TV to Connected TV. It's important to understand the impact on advertising and the audience generational differences.
4 min read
Understanding MFA
Made For Advertising (MFA) websites are a growing concern in programmatic. Learn how to spot MFA sites and protect your ad spend from low-quality inventory.
4 min read
AI vs. Machine Learning: Understanding the Differences
AI and machine learning are related but distinct. Learn how each applies to CTV advertising, from campaign optimization to audience targeting and beyond.
5 min read
What is FEP? A B2B Advertiser's Guide (2026)
FEP inventory is where B2B CTV campaigns perform. Learn what Full Episode Players are, why they command premium CPMs, and why it matters for your ad spend.
6 min read
What is FAST? A B2B Marketer's Guide (2026)
FAST channels explained for B2B marketers. Learn how Free Ad-Supported Streaming TV works, which platforms matter, and how to use FAST inventory to reach decision-makers.
8 min read
10 Tips for Choosing a CTV Partner
Choosing a CTV partner requires careful evaluation. Here are ten things to consider, from inventory quality and targeting to measurement and pricing.
4 min readSee If Account-Based Television Fits Your GTM
30 minutes. No commitment. We'll walk you through how Account-Based Television works and whether it fits your GTM motion.