CTV vs. Programmatic Display: Which Works Better for B2B?
CTV and programmatic display compared for B2B marketers. Attention, targeting, measurement, and when to use each channel to reach decision-makers.
8 min readResources & Insights
Practical guides on CTV advertising, account-based targeting, and how B2B marketers are putting Connected TV to work.
CTV Advertising for B2B: How Account-Based Television Works
CTV advertising isn't just for consumer brands. Learn how B2B marketers use account-based CTV to reach decision-makers on Hulu, Disney+, and 150+ streaming networks.
10 min read
CTV Advertising Examples: Real Campaigns That Work
See how brands use CTV advertising with real campaign examples across B2B, DTC, and local business, including ad formats, targeting, and results.
10 min read
CTV Advertising Platforms: How to Choose the Right One
A buyer's guide to CTV advertising platforms. Learn what to evaluate across inventory, targeting, measurement, and pricing before you commit.
10 min read
What is CTV? A Complete Guide for B2B Marketers
Connected TV (CTV) explained for B2B marketers. Learn how CTV advertising works, account-based targeting, and how to integrate CTV with ABM programs.
8 min read
Impression-Based Marketing Will Change Your Approach
Impression-based marketing is reshaping media strategy. See why clicks fall short and how CTV and programmatic can thrive in a more accurate measurement era.
3 min read
Live Sports and Local Advertising
Discover why live sports advertising on CTV is a game-changer for local businesses. Learn how targeting and measurement make it effective and affordable.
4 min read
10 Big Takeaways from the Ultimate CTV Start-Up Guide
Discover 10 key lessons from SpotlightIQ's Ultimate CTV Start-Up Guide and fast-track your success in the booming world of Connected TV advertising.
5 min read
How to Measure the True Value of CTV Campaigns
Unlock the true impact of CTV advertising with holdout tests and cross-channel analysis to boost SEO, paid search, social, and offline campaign performance.
4 min read
CTV for B2B: A Primer on Account-Based Television
What B2B advertisers need to know before testing CTV. Set expectations, measure incrementality, and target accounts instead of demographics.
6 min read
Cookie Signal Loss & The CTV Advantage
Cookie signal loss is disrupting digital advertising. Learn why CTV is a strong alternative that does not depend on third-party cookies.
3 min read
Cookieless Targeting on CTV: A B2B Guide (2026)
CTV never had cookies. Here's how B2B advertisers use IP matching, device graphs, and account lists to run account-based campaigns on streaming TV.
9 min read
First-Party vs. Third-Party Data
First-party and third-party data serve different roles in advertising. Learn the key differences and how each data type shapes your CTV targeting strategy.
4 min read
Leaning on AI is Only as Good as the Trainer
Utilizing AI models in marketing is only as good as the humans training the models. Marketers need to understand the impact of issues like bias when using AI.
4 min read
The Great Social Media Shift (to CTV)
The recent trend of glitches in Meta's advertising platform are giving marketers reason to look for alternatives. CTV advertising is an excellent alternative.
3 min read
CTV and Performance Marketing
CTV advertising can be a performance marketing channel. Gain the reach and exposure of linear television with a all digital approach.
4 min read
Streaming Platform Ads - Coming Full Circle
Streaming platforms are embracing ad-supported tiers. Learn why this shift matters for advertisers and how to take advantage of new CTV inventory.
3 min read
Linear TV vs CTV Advertising: What B2B Marketers Need to Know (2026)
Linear TV vs CTV advertising compared for B2B marketers. CPMs, targeting, measurement, and when to use each channel to reach decision-makers.
7 min read
An Evolutionary Tale - From Linear TV to Connected TV
A discussion of the evolution of Linear TV to Connected TV. It's important to understand the impact on advertising and the audience generational differences.
4 min read
Understanding MFA
Made For Advertising (MFA) websites are a growing concern in programmatic. Learn how to spot MFA sites and protect your ad spend from low-quality inventory.
4 min read
AI vs. Machine Learning: Understanding the Differences
AI and machine learning are related but distinct. Learn how each applies to CTV advertising, from campaign optimization to audience targeting and beyond.
5 min read
What is FEP? A B2B Advertiser's Guide (2026)
FEP inventory is where B2B CTV campaigns perform. Learn what Full Episode Players are, why they command premium CPMs, and why it matters for your ad spend.
6 min read
What is FAST? A B2B Marketer's Guide (2026)
FAST channels explained for B2B marketers. Learn how Free Ad-Supported Streaming TV works, which platforms matter, and how to use FAST inventory to reach decision-makers.
8 min read
10 Tips for Choosing a CTV Partner
Choosing a CTV partner requires careful evaluation. Here are ten things to consider, from inventory quality and targeting to measurement and pricing.
4 min readSee If Account-Based Television Fits Your GTM
30 minutes. No commitment. We'll walk you through how Account-Based Television works and whether it fits your GTM motion.