How B2B Marketers Use SpotlightIQ
Whether you're running ABM, targeting by title, or replacing a CTV platform that isn't delivering, here's how teams like yours put SpotlightIQ to work. New to Account-Based Television?
01 Target by Account List
"We have a hard time reaching our actual target accounts."
Upload your target account list from HubSpot, Salesforce, or a CSV. SpotlightIQ matches those accounts to households and delivers your ads on premium streaming.
What This Looks Like
decision-makers reachable across 3,000 accounts
A travel & hospitality software company could upload 3,000 target accounts and reach 36,000 decision-makers at those companies on premium CTV.
02 Target by Industry & Title
"We can't target by job title anywhere but LinkedIn."
Target by industry and job title on premium CTV. Same targeting logic, but delivered as 30-second TV spots on the biggest screen in the room.
What This Looks Like
dental practices reachable by title
A dental device manufacturer could reach Dentists and Hygienists at 47,000 practices across the country on premium streaming, not just the ones scrolling LinkedIn.
03 Target by Firmographics
"We need to reach specific roles at specific types of companies."
Company size, revenue, industry, job title. Build your audience the same way you would on LinkedIn, but deliver 30-second TV spots on premium streaming instead.
What This Looks Like
decision-makers reachable by firmographic filters
An insurance industry vendor could reach 655,000 specific claims job titles across the US with a single campaign on premium CTV.
04 Replace Underperforming CTV
"I had to pause our campaign because I don't have time to tweak settings and prove it works."
Premium inventory only: Hulu, Peacock, ESPN. We handle optimization and frequency management. Account-level reporting shows exactly where impressions land.
What This Looks Like
reporting, not just impressions
See which accounts are being reached, how often, and on which platforms. One report that proves it's working, not a dashboard you have to dig through.
See If Account-Based Television Fits Your GTM
30 minutes. No commitment. We'll walk you through how Account-Based Television works and whether it fits your GTM motion.